Principles of Marketing (MGT301)?

6. Which of the following are NOT examples of intermediaries?
a. Clients
b. Dealers
c. Agents
d. Retailers
7. A marketer who wanted to include detailed explanations in advertisements would be
most likely to use which one of the following media?
a. Radio
b. Television
c. Outdoor displays
d. Magazines
8. Which of the following is the first step in creating effective advertising messages—
deciding what general message will be communicated to consumers?
a. Deciding advertising clutter
b. Message strategy
c. Rewarding consumers
d. Selecting the medium
9. Personal selling can be defined as which of the following communication?
a. People communication
b. Direct communication
c. Interpersonal communication
d. Local communication
10. An effective form of direct marketing today is using the 30-minute television
advertising programs for a single product refers to which of the following options?
a. Direct-Mail Marketing
b. Home shopping TV
c. Infomercials
d. Publicity

6a
7d
8b
9c
10c